The fair value process -- Introduction: What is "fair value" and why does it matter? -- The Imperative for a Fair Value Strategy -- Getting the goals right: What should management be trying to achieve on behalf of shareholders? -- Why do the markets get it wrong? Why do markets fail to identify fair value? -- Understanding the institutional fund manager: Why do fund managers behave as they do and what can management do about it? -- The Building Blocks of Fair Value -- Towards a fair value strategy: Understanding the fair value process -- Determining fair value: How do you know when your company is fairly valued? -- Targeting value-determining investors: Identifying the shareholders that matter -- Profiling value-determining investors: Getting to know the culprits -- Delivering a Fair Value Strategy -- Towards fair value levers: Knowing a good lever from a bad lever -- Deciding how much to tell investors: When ignorance is not bliss -- Deciding how to tell investors: The art of managing communications channels -- The role of management quality: Setting the fair value context -- The Challenge of Managing for Fair Value -- Managing a fair value strategy: The challenge of coordination -- What to expect from the next decade.