Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies
tarafından
Shaw, Robert. author
Başlık
:
Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies
Yazar
:
Shaw, Robert. author
ISBN
:
MOE0000179
Yazar Ek Girişi
:
Shaw, Robert. author
Fiziksel Tanımlama
:
x, 234 pages ; 30 cm.
İçerik
:
Strategic measures -- Measuring and managing customer behaviour -- Measuring customer satisfaction that drives sales -- Segmenting by involvement and emotional response -- Building and measuring the brand relationship -- Financial measures for the new customer relationship manager -- Implementing customer relationship management.
Konu Başlığı
:
Consumer behavior -- Measurement.
Tüketici davranışı -- Ölçme.
Consumer satisfaction -- Measurement.
Tüketici tatmini -- Ölçme.
Brand loyalty -- Measurement.
Marka bağlılığı -- Ölçme.
Yazar Ek Girişi
:
Reed, David.,
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0006295 | 658.812 SHA 1999 | Merkez Kütüphane Genel Koleksiyon |