Measuring marketing : 103 key metrics every marketer needs
tarafından
Davis, John, 1960 February 17- author
Başlık
:
Measuring marketing : 103 key metrics every marketer needs
Yazar
:
Davis, John, 1960 February 17- author
ISBN
:
9780470821329
Yazar Ek Girişi
:
Davis, John, 1960 February 17- author
Fiziksel Tanımlama
:
xvii, 408 pages. : illustrations. ; 26 cm.
Seri
:
Wiley & Sons.
Özet
:
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.
Konu Başlığı
:
Marketing -- Evaluation.
Pazarlama -- Değerlendirme.
Marketing research.
Pazarlama araştırması.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0006314 | 658.8 DAV 2007 | Merkez Kütüphane Genel Koleksiyon |