Marketing insights from A to Z : 80 concepts every manager needs to know
tarafından
 
Kotler, Philip. author

Başlık
: 
Marketing insights from A to Z : 80 concepts every manager needs to know

Yazar
: 
Kotler, Philip. author

ISBN
: 
9780471268673

Yazar Ek Girişi
: 
Kotler, Philip. author

Fiziksel Tanımlama
: 
xviii, 206 pages ; 24 cm.

İçerik
: 
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.

Özet
: 
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department

Konu Başlığı
: 
Marketing.
 
Pazarlama.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006317658.8 KOT 2003Merkez Kütüphane Genel Koleksiyon