Business marketing.
tarafından
Bingham, Frank G.. author
Başlık
:
Business marketing.
Yazar
:
Bingham, Frank G.. author
ISBN
:
9780072859119
9780071112529
Yazar Ek Girişi
:
Bingham, Frank G.. author
Basım Bilgisi
:
3rd edition.
Fiziksel Tanımlama
:
xv, 475 pages. : illustration. ; 26 cm.
İçerik
:
Provides students with the practical foundation they need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers, as well as the developments and insights into this changing field, this book provides a practical introduction to this important marketing area.
Özet
:
Part 1: The Business Marketing EnvironmentChapter 1: Introduction to the Business Marketing EnvironmentChapter 2: Ethical Considerations in Business to Business MarketingChapter 3: Professional Selling and Sales ManagementChapter 4: The Organizational Buying ProcessPart 2: Research Analysis and Strategic PlanningChapter 5: Marketing Research and Information SystemsChapter 6: Market Segmentation, Positioning, and Demand ProjectionChapter 7: New Product Development, Management, and StrategyChapter 8: Price Planning and StrategyPart 3: Communication and DeliveryChapter 9: Promotional StrategyChapter 10: Business Marketing Channel ParticipantsChapter 11: Supply Chain Management and LogisticsPart 4: International ApplicationsChapter 12: International Business Marketing
Konu Başlığı
:
Industrial marketing.
Endüstriyel pazarlama.
Industrial marketing -- Management.
Endüstriyel pazarlama -- Yönetim.
Industrial procurement -- Management.
Endüstriyel kazanç -- Yönetim.
Industrial marketing -- United States.
Endüstriyel pazarlama -- ABD.
Yazar Ek Girişi
:
Gomes, Roger.,
Knowles, Patricia A.,
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0006325 | 658.8 BIN 2005 | Merkez Kütüphane Genel Koleksiyon |