Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
tarafından
Koehn, Nancy F., (Nancy Fowler), 1959- author
Başlık
:
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
Yazar
:
Koehn, Nancy F., (Nancy Fowler), 1959- author
ISBN
:
9781578512218
Yazar Ek Girişi
:
Koehn, Nancy F., (Nancy Fowler), 1959- author
Fiziksel Tanımlama
:
469 pages. : illustrations. ; 24 cm.
İçerik
:
Entrepreneurs and consumers, Josiah Wedgwood, H.J.Heinz, Marshall Field, Estee Lauder, Howard schultz and starbucks coffee company, Michael dell, Historical forces and entrepreneurial agency.
Özet
:
This work contains mini-biographies of six entrepreneurs: Josiah Wedgewood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz and Michael Dell, bringing to life how they constructed enduring connections between their companies and their customers. Included in this text is a rich examination of the relationship among the entrepreneur, the company and the customer, and how the brand results from and ultimately represents that relationship. Lessons from the six legendary brand-builders show how vision and values can transform both traditional and online businesses. This work outlines the strategic importance of brand creation and its translation into enduring organizations.
Konu Başlığı
:
Entrepreneurship.
Girişimcilik.
Businesspeople.
İşadamları.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0006326 | 658.421 KOE 2001 | Merkez Kütüphane Genel Koleksiyon |