International marketing and the trading system
tarafından
International Trade Centre.
Başlık
:
International marketing and the trading system
Yazar
:
International Trade Centre.
ISBN
:
9789291371570
Tüzel Kişi Adı Girişi
:
International Trade Centre.
Fiziksel Tanımlama
:
219 pages. : tables. ; 21 cm.
İçerik
:
the manager in the system. -- The business firm and barriers to exporting -- Marketing management within the international trading system. -- Managing regulatory issues in exporting. -- Business strategy and regulatory change. --Case studies. -- Bibliography -- index.
Özet
:
This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.
Konu Başlığı
:
Export marketing.
İhracat pazarlaması.
International marketing.
Uluslararası pazarlama.
Foreign trade regulations.
Dış ticaret yönetmeliği.
Marketing management.
Pazarlama yönetimi.
Tüzel Kişi Ek Girişi
:
WTO
UNCTAD
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|
Ekonomi Kütüphanesi | Kitap | EKOBKN0006362 | 382 INT 2001 | Merkez Kütüphane Genel Koleksiyon |