Origination : the geographies of brands and branding
tarafından
 
Pike, Andy, author

Başlık
: 
Origination : the geographies of brands and branding

Yazar
: 
Pike, Andy, author

ISBN
: 
9781118556405

Yazar Ek Girişi
: 
Pike, Andy, author

Fiziksel Tanımlama
: 
xiii, 228 pages. : illustrations ; 24 cm.

Seri
: 
RGS- IBG book series.

İçerik
: 
1. Introduction -- 2. The geographies of brands and branding -- 3. Origination -- 4. Local Origination.. newcastle brown ale. -- 5 National Origination burberry. -- Global Origination apple -- Territorial Development -- conclusions.

Özet
: 
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

Konu Başlığı Ek Girişi
: 
Origination

Konu Başlığı
: 
Ticari coğrafya.
 
Commercial geography.
 
Markalaşma.
 
Branding.
 
Marka ismi ürünler.
 
Brand name products.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0000682658.827 PIK 2015Merkez Kütüphane Genel Koleksiyon