Foreign direct investment inflows into the South East European media market : towards a hybrid business model
tarafından
 
Vukanovic, Zvezdan, author

Başlık
: 
Foreign direct investment inflows into the South East European media market : towards a hybrid business model

Yazar
: 
Vukanovic, Zvezdan, author

ISBN
: 
9783319305103
 
9783319305127

Yazar Ek Girişi
: 
Vukanovic, Zvezdan, author

Fiziksel Tanımlama
: 
xviii, 202 pages ; 25 cm.

Seri
: 
Media business and innovation

İçerik
: 
Preface.-1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept -- 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development -- 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants -- 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects -- 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research

Özet
: 
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations

Konu Başlığı
: 
Mass media -- Economic aspects -- Balkan Peninsula
 
Kitle iletişim araçları -- Ekonomik etkiler -- Balkan Yarımadası.
 
Investments, Foreign -- Balkan Peninsula.
 
Yatırımlar, Yabancı -- Balkan Yarımadası.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0007360302.2309496 VUK 2016Merkez Kütüphane Genel Koleksiyon