Entrepreneurship, business and economics. Volume1 : proceedings of the 15th Eurasia Business and Economics Society Conference
tarafından
Eurasia Business and Economics Society. Conference (15th : 2015 : Lisbon, Portugal), issuing body.
Başlık
:
Entrepreneurship, business and economics. Volume1 : proceedings of the 15th Eurasia Business and Economics Society Conference
Yazar
:
Eurasia Business and Economics Society. Conference (15th : 2015 : Lisbon, Portugal), issuing body.
ISBN
:
9783319275703
9783319275697
Tüzel Kişi Adı Girişi
:
Eurasia Business and Economics Society. Conference (15th : 2015 : Lisbon, Portugal), issuing body.
Fiziksel Tanımlama
:
xvi, 588 pages) : illustrations, digital ; 24 cm.
Seri
:
Eurasian studies in business and economics, 3/1.
Eurasian studies in business and economics ; 3/1.
İçerik
:
Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism.
Özet
:
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
Konu Başlığı
:
Economics -- Congresses.
Ekonomi -- Kongreler.
Entrepreneurship -- Congresses.
Girişimcilik -- Kongreler.
Human capital -- Congresses.
İnsan odaklı -- Kongreler
Small business -- Management -- Congresses.
Küçük şirket -- Yönetim -- Kongreler
Business and Management.
İş ve Yönetimi
Entrepreneurship.
Girişimcilik
Human Resource Management.
İnsan Kaynakları Yönetimi
Marketing.
Pazarlama
Tourism Management.
Turizm Yönetimi
Yazar Ek Girişi
:
Bilgin, Mehmet Huseyin,
Danis, Hakan,
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0002191 | 338.042 EUR 2015 V.1 | Merkez Kütüphane Genel Koleksiyon |