Strategic retail management : text and international cases
tarafından
 
Zentes, Joachim. author

Başlık
Strategic retail management : text and international cases

Yazar
Zentes, Joachim. author

ISBN
9783658101824
 
9783658101831

Yazar Ek Girişi
Zentes, Joachim. author

Basım Bilgisi
3rd. edition.

Fiziksel Tanımlama
xvi, 468 pages : figures ; 24 cm.

İçerik
Retail functions -- Store-based retailing-food and near-food -- Store-based retailing-general merchandise -- Online retailing -- Cross-channel retailing -- Vertical players-manufacturers and verticals -- Growth strategies -- The internationalisation of retailing -- Retail branding and positioning -- Corporate social responsibility -- Store location-trading area analysis and site selection -- Merchandise and category management -- Pricing -- Marketing communication -- In-store marketing -- Customer relationship management -- Buying-strategy and concepts -- Logistics-physical distribution -- Logistics-supply chain management and information management -- Monitoring operational and financial performance -- Index.

Özet
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points

Konu Başlığı
Retail trade -- Management.
 
Perakendecilik -- Yönetim.

Yazar Ek Girişi
Morschett, Dirk,
 
Schramm-Klein, Hanna,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0007785658.87 ZEN 2017Merkez Kütüphane Genel Koleksiyon