Strategic retail management : text and international cases
tarafından
Zentes, Joachim. author
Başlık
:
Strategic retail management : text and international cases
Yazar
:
Zentes, Joachim. author
ISBN
:
9783658101824
9783658101831
Yazar Ek Girişi
:
Zentes, Joachim. author
Basım Bilgisi
:
3rd. edition.
Fiziksel Tanımlama
:
xvi, 468 pages : figures ; 24 cm.
İçerik
:
Retail functions -- Store-based retailing-food and near-food -- Store-based retailing-general merchandise -- Online retailing -- Cross-channel retailing -- Vertical players-manufacturers and verticals -- Growth strategies -- The internationalisation of retailing -- Retail branding and positioning -- Corporate social responsibility -- Store location-trading area analysis and site selection -- Merchandise and category management -- Pricing -- Marketing communication -- In-store marketing -- Customer relationship management -- Buying-strategy and concepts -- Logistics-physical distribution -- Logistics-supply chain management and information management -- Monitoring operational and financial performance -- Index.
Özet
:
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points
Konu Başlığı
:
Retail trade -- Management.
Perakendecilik -- Yönetim.
Yazar Ek Girişi
:
Morschett, Dirk,
Schramm-Klein, Hanna,
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0007785 | 658.87 ZEN 2017 | Merkez Kütüphane Genel Koleksiyon |