International marketing
tarafından
Omar, Ogenyi. author
Başlık
:
International marketing
Yazar
:
Omar, Ogenyi. author
ISBN
:
9781403900685
9781137287892
Yazar Ek Girişi
:
Omar, Ogenyi. author
Fiziksel Tanımlama
:
xxvi, 518 pages : illustrations ; 25 cm.
İçerik
:
1. Internationalization tendencies in business -- 2. International marketing as a co-ordinative task -- 3. Case study : Fillkar Electric AG -- 4. The market selection decision -- 5. Market entry strategies -- 6. Decision-making interdependencies in 'going international' -- 7. Case study : Cotel -- 8. Co-ordination problems and the dynamics of country markets -- 9. Co-ordination in converging markets -- 10. Co-ordination problems in diverging markets.
Özet
:
"International Marketing focuses on international marketing primarily as the co-ordination of a company's different national marketing programmes. Discussion ranges from pricing and product policy to the organizational and strategic issues of co-ordinating marketing activities across countries. The text takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies." "The text is aimed at students of international and global marketing at universities, business schools and higher education institutions plus managers of companies concerned with the challenges of market integration."
Konu Başlığı
:
Export marketing.
İhracat pazarlaması.
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
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Ekonomi Kütüphanesi | Kitap | EKOBKN0007807 | 658.84 OMA 2009 | Merkez Kütüphane Genel Koleksiyon |