Globalisation and advertising in emerging economies : Brazil, Russia, India and China
tarafından
Ciochetto, Lynne.
Başlık
:
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Yazar
:
Ciochetto, Lynne.
ISBN
:
9780415562003
9781138014213
9780203144862
Yazar Ek Girişi
:
Ciochetto, Lynne.
Fiziksel Tanımlama
:
181 pages : illustration ; 24 cm.
Seri
:
Routledge studies in international business and the world economy ; 51
Routledge studies in international business and the world economy ; 51.
İçerik
:
Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.
Özet
:
Analyses four of the largest and most dynamic contemporary emerging economies. Brazil, Russia, India, and, China are the countries that will drive growth in the world economy. This book explores the dynamics of global capitalism from the perspective of global advertising. It provides insights about contemporary global priorities.
Konu Başlığı
:
Capitalism.
Kapitalizm.
Advertising -- Economic aspects.
Reklamcılık -- Ekonomik etkiler.
Globalization -- Economic aspects.
Küreselleşme -- Ekonomik etkiler.
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0003643 | 337.091724 CIO 2011 | Merkez Kütüphane Genel Koleksiyon |