Market response models : econometric and time series analysis
tarafından
 
Hanssens, Dominique M. author

Başlık
Market response models : econometric and time series analysis

Yazar
Hanssens, Dominique M. author

ISBN
9780792378266

Yazar Ek Girişi
Hanssens, Dominique M. author

Basım Bilgisi
2nd edition.

Fiziksel Tanımlama
xiv, 501 pages : figure ; 25 cm.

Seri
International series in quantitative marketing ; 12.

İçerik
Preface -- I: Introduction. 1. Response Models for Marketing Management. 2. Markets, Data, and Sales Drivers -- II: Market Response in Stationary Markets. 3. Design of Static Response Models. 4. Design of Dynamic Response Models. 5. Parameter Estimation and Model Testing -- III: Market Response in Evolving Markets. 6. Single Marketing Time Series. 7. Multiple Marketing Time Series -- IV: Solving Marketing Problems with ETS. 8. Empirical Findings and Managerial Insights. 9. Making Marketing Plans and Sales Forecasts -- V: Conclusion. 10. Implementation -- Bibliography -- Author Index -- Company/Brand Index -- Industry/Category/Product Index -- Subject Index.

Özet
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter.-splits the design of response models into separate chapters on static and dynamic models.-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data.-emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion.-demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts.-includes a new chapter on sales forecasting.-adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.

Konu Başlığı
Market surveys -- Econometric models.
 
Pazar araştırması -- Ekonometrik modeller.
 
Sales forecasting -- Econometric models.
 
Satış tahmini -- Ekonometrik modeller.
 
Time-series analysis.
 
Zaman serileri analizi.

Yazar Ek Girişi
Parsons, Leonard J.,
 
Schultz, Randall L.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0003763658.8015195 HAN 2001Merkez Kütüphane Genel Koleksiyon