International marketing
tarafından
Joshi, Rakesh Mohan, author.
Başlık
:
International marketing
Yazar
:
Joshi, Rakesh Mohan, author.
ISBN
:
9780198077022
Yazar Ek Girişi
:
Joshi, Rakesh Mohan, author.
Basım Bilgisi
:
Second edition.
Fiziksel Tanımlama
:
xxv, 751 pages : illustrations ; 25 cm.
Seri
:
Oxford higher education
Oxford higher education.
İçerik
:
Concept of international marketing -- Emerging opportunities in international markets -- World Trade Organization: international marketing implications -- Scanning the international economic environment -- International marketing research -- Decision-making process for international markets -- Entering international markets -- Product strategy for international markets -- Building brands in international markets -- Pricing decisions for international markets -- International logistics and distribution -- Communication decisions for international markets -- Framework of export-import policy -- International trade finance and risk management -- Export procedures and documentation -- Institutional infrastructure for export promotion -- Emerging issues.
Özet
:
Includes coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework. This book also covers procedures and documentation for export marketing and promotion. It is useful for MBA students specializing in marketing.
Konu Başlığı
:
Export marketing.
İhracat pazarlaması.
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0009388 | 658.84 JOS 2017 | Merkez Kütüphane Genel Koleksiyon |