Advertising management
tarafından
 
Jethwaney, Jaishri N.. author

Başlık
Advertising management

Yazar
Jethwaney, Jaishri N.. author

ISBN
9780198074120

Yazar Ek Girişi
Jethwaney, Jaishri N.. author

Basım Bilgisi
Second edition.

Fiziksel Tanımlama
xii, 651 pages : illustrations ; 24 cm.+ 1 CD-ROM.

İçerik
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategy and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.

Özet
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.

Konu Başlığı
Advertising -- Management.
 
Reklamcılık -- Yönetim.
 
Advertising -- India.
 
Reklamcılık -- Hindistan.

Yazar Ek Girişi
Jain, Shruti,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006076659.1 JET 2016Merkez Kütüphane Genel Koleksiyon