Emerging market multinationals : managing operational challenges for sustained international growth
tarafından
 
Cuervo-Cazurra, Alvaro, author.

Başlık
: 
Emerging market multinationals : managing operational challenges for sustained international growth

Yazar
: 
Cuervo-Cazurra, Alvaro, author.

ISBN
: 
9781107421523
 
9781107073142

Yazar Ek Girişi
: 
Cuervo-Cazurra, Alvaro, author.

Fiziksel Tanımlama
: 
xviii, 221 pages : illustrations ; 24 cm

İçerik
: 
Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.

Özet
: 
"Emerging market multinationals (EMNCs) can become successful global players across a wide spectrum of industries, as demonstrated by companies such as the Brazilian airplane manufacturer Embraer, the Mexican bakery Bimbo, the Russian IT firm Kaspersky Labs, the Indian conglomerate Tata Group, the South African brewer SABMiller, and the Chinese computer manufacturer Lenovo. This has resulted in a plethora of publications that discuss how such companies can challenge established multinationals from advanced economies and the distinct sources of competitive advantage they develop to achieve this"--

Konu Başlığı
: 
International business enterprises.
 
Uluslararası ticari teşebbüsler.
 
Entrepreneurship.
 
Girişimcilik.
 
International cooperation.
 
Uluslararası işbirliği.

Yazar Ek Girişi
: 
Newburry, William, 1964-
 
Park, Seung-ho, 1960-


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0009282338.8891724 CUE 2016Merkez Kütüphane Genel Koleksiyon