Trade Shows in the globalizing knowledge economy
tarafından
 
Bathelt, Harald.

Başlık
Trade Shows in the globalizing knowledge economy

Yazar
Bathelt, Harald.

ISBN
9780199643080

Yazar Ek Girişi
Bathelt, Harald.

Fiziksel Tanımlama
xviii, 321 pages : graphic ; 25 cm.

İçerik
Machine generated contents note: 1. Introduction -- 1.1. Background of the Book -- 1.2. Goals of the Book -- 1.3. Distinguishing Trade Shows from Other Events -- 1.4. Trade Shows, Globalization, and the Knowledge Economy -- 1.5. Structure of the Book -- Notes -- pt. I Towards a Knowledge-Based Understanding of Trade Shows -- 2. Functions of Trade Shows: A Historical Perspective -- 2.1. Introduction -- 2.2. Origin and Evolution of Trade Shows -- 2.3. Functions of Trade Shows for Visiting and Exhibiting Firms -- 2.4. Functions of Trade Shows for Networks of Firms and Communities -- 2.5. Conclusions -- 3. Temporary Markets and Temporary Clusters -- 3.1. Introduction -- 3.2. Traditional Industrial Districts and the Export-Promotion Function of Trade Shows -- 3.3. Trade Shows as Temporary Markets -- 3.4. Permanent Clusters and Global Market Access: A Knowledge-Based Perspective -- 3.5. Trade Shows as Temporary Clusters -- 3.6. Global Buzz at International Trade Shows -- 3.7. Conclusions. Contents note continued: 4.A Knowledge-Based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers -- 4.1. Introduction -- 4.2. Knowledge-Based Typology of International Trade Shows -- 4.3. Knowledge Exchanges at Export, Import, and Hub Trade Shows -- 4.4. Trade Show Organizers and their Knowledge Strategies -- 4.5. Conclusions -- Notes -- 5. Trade Show Specialization and Territorial Specialization -- 5.1. Introduction -- 5.2. Paradigmatic Views on the Relationship between Trade Shows and their Underlying Industries -- 5.3. Territorial Specialization and its Impact on Trade Shows -- 5.4. Trade Show Specialization and its Impact on Territorial Specialization -- 5.5.A Dynamic Two-Way Influence Model of Trade Show Specialization and Territorial Specialization -- 5.6. Conclusions -- Notes -- pt. II Trade Show Dynamics in Geographical Context -- 6. Trade Show Dynamics in Mature Markets 1: Europe -- 6.1. Introduction. Contents note continued: 6.2. The Development of and Competition between European Trade Shows -- 6.3. Trade Shows and Exhibition Centres in the Main Countries -- 6.4. Trade Show Functions by Country: Stakeholders and Governance Models -- 6.5. Development Trends -- 6.6. Conclusions -- Notes -- 7. Trade Show Dynamics in Mature Markets 2: North America -- 7.1. Introduction -- 7.2. Post-Second World War Trade Show Growth -- 7.3. Structures and Trends of North American Trade Shows in the 2000s -- 7.4. Development Paths of Trade Shows in North America -- 7.5. Conclusions -- Notes -- 8. Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region -- 8.1. Introduction -- 8.2. The Heterogeneous Trade Show Business in the Asia-Pacific Region -- 8.3. Rapid Trade Show Development in China -- 8.4. Emergent Chinese Trade Show Ecologies -- 8.5. Conclusions -- Notes -- pt. III Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type. Contents note continued: 9. Different Knowledge Practices in Hub Shows: The Cases of Lighting versus Meat Processing Technology -- 9.1. Introduction -- 9.2.L + B and IFFA as Hub Shows with a Different Design and Technology Focus -- 9.3. Knowledge Circulation and Communication Practices at Hub Shows -- 9.4. Conclusions -- Notes -- 10. Cyclical Meetings or Field Reproduction? Knowledge Practices at International Lighting Shows -- 10.1. Introduction -- 10.2. Field Reproduction in Trade Show Sequences -- 10.3. Lighting Shows in Europe and North America --
 
10.4. Participants and Goals of Participation -- 10.5. Producer--User Interaction and Knowledge Circulation -- 10.6. Conclusions -- Notes -- 11. Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics -- 11.1. Introduction -- 11.2. The European Textile Industry and Trade Show Business -- 11.3. International Trade Shows for the Fabric Industry: Import--Export Functions. Contents note continued: 11.4.Competition among European Fabric Trade Shows: A `History of War' -- 11.5. Conclusions -- Notes -- 12. The Impact of Trade Show Organizers on Industry Innovation: `Concertation' Processes in Fashion -- 12.1. Introduction -- 12.2. Innovation in the Fine Fashion Apparel Industry -- 12.3. Premiere Vision as Organizer of the Main Concertation Process -- 12.4. Concertation: How to Select the Future in Fashion -- 12.5. Conclusions -- Notes -- 13. Territorial Specialization and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies -- 13.1. Introduction -- 13.2. Marmomacc and the Stone Technology Industry -- 13.3. Tecnargilla and the Promotion of Italian Ceramic Technology -- 13.4. Conclusions -- Notes -- 14. Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry -- 14.1. Introduction -- 14.2. Furniture Trade Shows in Europe -- 14.3. Salone del Mobile: Organizers' Strategies for Industry Visibility -- 14.4. Conclusions. Contents note continued: Notes -- pt. IV Theory, Policy, and Management Implications -- 15. Implications of a Knowledge-Based Understanding of Trade Shows -- 15.1. Main Findings -- 15.2. Theoretical Implications -- 15.3. Policy and Managerial Implications -- 15.4. Outlook.

Özet
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization.

Konu Başlığı
Trade shows.
 
Ticari fuarlar.

Yazar Ek Girişi
Golfetto, Francesca.
 
Rinallo, Diego, 1973-.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0000914659.152 BAT 2014Merkez Kütüphane Genel Koleksiyon