Nudge : improving decisions about health, wealth, and happiness
tarafından
 
Thaler, Richard H., author

Başlık
Nudge : improving decisions about health, wealth, and happiness

Yazar
Thaler, Richard H., author

ISBN
9780143115267

Yazar Ek Girişi
Thaler, Richard H., author

Fiziksel Tanımlama
viii, 312 p. ; 22 cm.

İçerik
Part I Humans and Econs 1 Biases and Blunders, 2 Resisting Temptation, 3 Following the Herd, 4 When do We Need a Nudge?, 5 Choice Architecture, Part II Money 6 Save More Tomorrow, 7 Naive Investing, 8 Credit Markets, 9 Privatizibg Social Security: Smorgasbord Style, Part III Health, 10 Prescription Drugs: Part D for Daunting, 11 How to Increase Organ Donations, 12 Saving the Planet, Part IV 13 Improving School Choices, 14 Should Patients Be Forced to Buy Lottery Tickets?, 15 Privatizing Marriage, Part V Extensions And Objections 16 A Dozen Nudges, 17 Objections, 18 The Real Third Way

Özet
In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Konu Başlığı
Economics -- Psychological aspects.
 
Ekonomi -- Psikolojik Bakış Açıları
 
Choice (Psychology) -- Economic aspects.
 
Tercih(Psikoloji) -- Ekonomik Bakış Açıları
 
Decision making -- Psychological aspects.
 
Karar verme -- Psikolojik Bakış Açıları
 
Consumer behavior.
 
Tüketici Davranışı

Yazar Ek Girişi
Sunstein, Cass R.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0010185330 THA 2009AMerkez Kütüphane Genel Koleksiyon