Creating the virtual store : taking your web site from browsing to buying
tarafından
 
Yeşil, Magdalena, 1958- author

Başlık
: 
Creating the virtual store : taking your web site from browsing to buying

Yazar
: 
Yeşil, Magdalena, 1958- author

ISBN
: 
9780471164944

Yazar Ek Girişi
: 
Yeşil, Magdalena, 1958- author

Yayım Bilgisi
: 
New York : John Wiley & Sons, c1997.

Fiziksel Tanımlama
: 
364 pages. : illustrations ; 24 cm.

İçerik
: 
Introducing the Virtual Store; Planning the Virtual Store; Designing The Shopping Experience; Getting to Know Your Virtual Customers; Advertising and Promoting Your Virtual Store; Accepting Virtual Payments: Selecting Methods that are Right for You; Understanding Virtual Legality; Preparing for the Future; Epilogue; Appendices; References; Index.

Özet
: 
This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there

Konu Başlığı
: 
Retail trade -- Computer networks.
 
Perakende ticaret -- Bilgisayar ağları
 
Retail trade surveys -- United States.
 
Perakende ticaret anketleri -- ABD.
 
Consumer behavior -- United States.
 
Tüketici davranışları -- ABD.
 
Internet marketing.
 
İnternet pazarlama.
 
Teleshopping.
 
Tele-alışveriş.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005013381.10285467 YES 1997Merkez Kütüphane Genel Koleksiyon