Winning strategies for the new Latin markets
tarafından
 
Robles, Fernando. author

Başlık
: 
Winning strategies for the new Latin markets

Yazar
: 
Robles, Fernando. author

ISBN
: 
9780130617163

Yazar Ek Girişi
: 
Robles, Fernando. author

Fiziksel Tanımlama
: 
xxviii, 364 pages : table ; 24 cm.

Seri
: 
Financial Times Prentice Hall books

Seri Başlığı
: 
Financial Times Prentice Hall books

İçerik
: 
The new environment -- Latin Businessin the economy -- The latin consumer markets: convergence or fragmentation -- The Latin market competitive landscape -- Sector-specific strategies -- Building in the infrastructure network -- Reaching the new latin consumers -- Funding the latin market growth -- Improving health services and products -- Windows of opportunity and winning strategies for latin markets.

Özet
: 
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure

Konu Başlığı
: 
Consumption (Economics) -- Latin America.
 
Tüketim (Ekonomi) -- Latin Amerika.
 
Competition -- Latin America.
 
Rekabet -- Latin Amerika.
 
Infrastructure (Economics) -- Latin America.
 
Alt yapı (Ekonomi) -- Latin Amerika.
 
Industries -- Latin America -- Case studies.
 
Endüstri -- Latin Amerika -- Örnek olaylar.

Yazar Ek Girişi
: 
Simon, Françoise.,
 
Haar, Jerry, 1947-,


LibraryMateryal TürüDemirbaşYer Numarası
Ekonomi KütüphanesiKitapEKOBKN0006351330.98 ROB 2003