Business marketing.
tarafından
 
Bingham, Frank G.. author

Başlık
: 
Business marketing.

Yazar
: 
Bingham, Frank G.. author

ISBN
: 
9780072859119
 
9780071112529

Yazar Ek Girişi
: 
Bingham, Frank G.. author

Basım Bilgisi
: 
3rd edition.

Fiziksel Tanımlama
: 
xv, 475 pages. : illustration. ; 26 cm.

İçerik
: 
Provides students with the practical foundation they need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers, as well as the developments and insights into this changing field, this book provides a practical introduction to this important marketing area.

Özet
: 
Part 1: The Business Marketing EnvironmentChapter 1: Introduction to the Business Marketing EnvironmentChapter 2: Ethical Considerations in Business to Business MarketingChapter 3: Professional Selling and Sales ManagementChapter 4: The Organizational Buying ProcessPart 2: Research Analysis and Strategic PlanningChapter 5: Marketing Research and Information SystemsChapter 6: Market Segmentation, Positioning, and Demand ProjectionChapter 7: New Product Development, Management, and StrategyChapter 8: Price Planning and StrategyPart 3: Communication and DeliveryChapter 9: Promotional StrategyChapter 10: Business Marketing Channel ParticipantsChapter 11: Supply Chain Management and LogisticsPart 4: International ApplicationsChapter 12: International Business Marketing

Konu Başlığı
: 
Industrial marketing.
 
Endüstriyel pazarlama.
 
Industrial marketing -- Management.
 
Endüstriyel pazarlama -- Yönetim.
 
Industrial procurement -- Management.
 
Endüstriyel kazanç -- Yönetim.
 
Industrial marketing -- United States.
 
Endüstriyel pazarlama -- ABD.

Yazar Ek Girişi
: 
Gomes, Roger.,
 
Knowles, Patricia A.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006325658.8 BIN 2005Merkez Kütüphane Genel Koleksiyon