E-business and e-commerce management : strategy, implementation, and practice
tarafından
 
Chaffey, Dave, -1963 author

Başlık
: 
E-business and e-commerce management : strategy, implementation, and practice

Yazar
: 
Chaffey, Dave, -1963 author

ISBN
: 
9780273707523

Yazar Ek Girişi
: 
Chaffey, Dave, -1963 author

Basım Bilgisi
: 
Third edition.

Fiziksel Tanımlama
: 
xxviii, 663 pages : illustrations, table ; 27 cm.

İçerik
: 
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

Özet
: 
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Konu Başlığı
: 
Electronic commerce
 
Elektronik ticaret
 
Business enterprises -- Computer networks
 
Ticari teşebbüsler -- Bilgisayar ağları


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006341380.10285 CHA 2007Merkez Kütüphane Genel Koleksiyon