International marketing in the network economy : a knowledge-based approach
tarafından
Kohlbacher, Florian.
Başlık
:
International marketing in the network economy : a knowledge-based approach
Yazar
:
Kohlbacher, Florian.
ISBN
:
9780230515703
9781349354085
Yazar Ek Girişi
:
Kohlbacher, Florian.
Fiziksel Tanımlama
:
xx, 254 pages : illustration ; 23 cm.
İçerik
:
Foreword; Ikujiro Nonaka Preface Introduction Aims of the Book and Research Questions Theoretical Framework: The Knowledge-Based View of the Firm Knowledge-Based Management and Organizational Learning in Marketing The Case Studies Knowledge-Based Marketing: Results and Conclusion Afterword; Charles M. Savage Appendix: Research Methodology and Empirical Research.
Özet
:
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Konu Başlığı
:
Export marketing.
İhracat pazarlaması.
Knowledge management.
Bilgi yönetimi.
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0008302 | 658.84 KOH 2007 | Merkez Kütüphane Genel Koleksiyon |