Electronic commerce : the strategic perspective
tarafından
 
Watson, Richard T., 1952- yazar

Başlık
: 
Electronic commerce : the strategic perspective

Yazar
: 
Watson, Richard T., 1952- yazar

ISBN
: 
9780030265334

Yazar Ek Girişi
: 
Watson, Richard T., 1952- yazar

Fiziksel Tanımlama
: 
XVI, 408 sayfa. ; 24 cm.

İçerik
: 
1.: Electronic Commerce 2: Electronic Commerce Technology 3: Measuring Effectiveness 4: Attracting and Retaining Visitors 5: Cyberservice 6: Pricing in Electronic Products and Services 7: Distribution 8: Integrated Web Communications 9: Postmodernism and the Web.

Özet
: 
This text aims to provide a strategic marketing and managerial perspective of electronic commerce. It is illustrated with many practical examples of e-commerce in action throughout the world. All monetary values are expressed in US dollars and euros

Konu Başlığı
: 
Elektronik ticaret.
 
Electronic commerce.

Yazar Ek Girişi
: 
Watson, Richard Thomas.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0004970658.05 WAT 2000Merkez Kütüphane Genel Koleksiyon