E-commerce in regional small to medium enterprises
tarafından
 
MacGregor, Robert C., 1951-

Başlık
: 
E-commerce in regional small to medium enterprises

Yazar
: 
MacGregor, Robert C., 1951-

ISBN
: 
9781599041230

Yazar Ek Girişi
: 
MacGregor, Robert C., 1951-

Yayım Bilgisi
: 
Hershey, PA : IGI Pub., c2007.

Fiziksel Tanımlama
: 
xix, 407 pages : illustrations, maps ; 27 cm.

İçerik
: 
SMEs and electronic commerce -- General research methodology and procedures -- Profile of SMEs in Sweden, Australia, and the USA -- Criteria for the adoption of e-commerce -- Barriers to e-commerce adoption -- Benefits of e-commerce adoption -- Disadvantages of e-commerce adoption -- Strategic alliances and e-commerce adoption -- The role of gender in e-commerce adoption -- The role of education in e-commerce adoption -- Interaction of adoption factors -- Current barriers and future drivers -- E-commerce adoption in Sweden, Australia, and the USA -- Implications for e-commerce adoption by SMEs.

Özet
: 
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.

Konu Başlığı
: 
Electronic commerce.
 
Elektronik ticaret.
 
Small business.
 
Küçük işletmeler.
 
Strategic alliances (Business).
 
Stratejik ittifaklar (İş).

Yazar Ek Girişi
: 
Vrazalic, Lejla.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0012467381.142 MAC 2007Eskişehir Yolu Yerleşkesi Genel Koleksiyon