Public diplomacy : what it is and how to do it
tarafından
 
Hunt, Alan. author

Başlık
: 
Public diplomacy : what it is and how to do it

Yazar
: 
Hunt, Alan. author

ISBN
: 
9782839917223

Yazar Ek Girişi
: 
Hunt, Alan. author

Fiziksel Tanımlama
: 
141 pages : photo, table ; 25 cm.

İçerik
: 
Defitions of publşc diplomacy -- Soft power -- Related activities : nayion branding, propaganda, cultural relations, public relations, lobbying -- Historical development of public diplomacy -- The changing global environmet -- The lagel framework for public diplomacy -- Tolls and techniques of public diplomacy -- Dealing with the media -- Use of digital technologies -- Designing a media plan -- How to be interviewed -- Public diplomacy campaigns -- Evaluation -- Key lessons for public diplomacy practititoners -- Human resources and training needs.

Özet
: 
Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.

Konu Başlığı
: 
International relations.
 
Uluslararası ilişkiler.
 
Public relations and politics.
 
Halkla ilişkiler ve politika.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005962327.20285 HUN 2015Merkez Kütüphane Genel Koleksiyon