Strategic marketing : theory and application for competitive advantage
tarafından
Venter, Peet, 1964-, editor.
Başlık
:
Strategic marketing : theory and application for competitive advantage
Yazar
:
Venter, Peet, 1964-, editor.
ISBN
:
9780199044931
Basım Bilgisi
:
Second edition.
Fiziksel Tanımlama
:
viii, 392 pages : illustrations ; 24 cm
Genel Not
:
Includes bibliographical references and index.
İçerik
:
Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2. The Southern African marketing environment --3. Identifying market opportunities --4. Developing marketing opportunities --Section 2: Strategic marketing process --5. Identifying and targeting attractive market segments --6. Marketing strategies in the life cycle --7. Branding and positioning --Section 3: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies --Section --4: Contemporary issues in marketing --10. Marketing metrics --11. Current issues in marketing.
Özet
:
Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.
Konu Başlığı
:
Marketing.
Pazarlama.
Yazar Ek Girişi
:
Venter, Peet, 1964-,
Van Rensburg, Mari Jansen,
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0009008 | 658.802 STR 2017 | Merkez Kütüphane Genel Koleksiyon |