Başlık:
Consumer behaviour : a European perspective
Yazar:
Solomon, Michael R.. author
ISBN:
9780273687528
9780132186940
9780273687522
Yazar Ek Girişi:
Basım Bilgisi:
3rd edition.
Fiziksel Tanımlama:
xxv, 701 pages : illustrations. (some color) ; 27 cm.
İçerik:
Preface Part A Consumers in the marketplace 1. An introduction to consumer behaviour Part B Consumers as individuals 2. Perception 3. Learning and memory 4. Motivation, values and involvement 5. Attitudes 6. Attitude change and interactive communications 7. The self Case studies 1-4 Part C Consumers as decision-makers 8. Individual decision-making 9. Shopping, buying, evaluating and disposing 10. Group influence and opinion leadership Case studies 5-8 Part D A portrait of European consumers 11. European family structure and household decision-making 12. Income and social class 13 Age subcultures Case studies 9-14 Part E Culture and European lifestyles 14. Culture and consumer behaviour 15. Cultural change processes 16. Lifestyles and European cultures 17 New times, new consumers Case studies 15-20 Glossary Indexes.
Özet:
Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006310 | 658.8342 SOL 2006 | Arıyor... |