Concept of international marketing -- Emerging opportunities in international markets -- World Trade Organization: international marketing implications -- Scanning the international economic environment -- International marketing research -- Decision-making process for international markets -- Entering international markets -- Product strategy for international markets -- Building brands in international markets -- Pricing decisions for international markets -- International logistics and distribution -- Communication decisions for international markets -- Framework of export-import policy -- International trade finance and risk management -- Export procedures and documentation -- Institutional infrastructure for export promotion -- Emerging issues.