Başlık:
The Routledge handbook of critical public relations
Yazar:
L'Etang, Jacquie., editor.
ISBN:
9780415727334
9781315852492
Fiziksel Tanımlama:
xxiii, 422 pages ; 26 cm.
Seri:
Routledge companions in business, management and accounting
İçerik:
Part I: Origins and Overviews 1. History as a Source of Critique: Historicity and knowledge, societal change, activism and rhetorical movements (Jacquie L'Etang) 2. An Historical Overview of the Emergence of Critical Thinking in PR (Lee Edwards) 3. Articulating Public Relations Practice and Critical/Cultural Theory Through a Cultural-Economic Lens (Patricia A. Curtin, T. Kenn Gaither, and Erica Ciszek) 4. Feminism and PR (Kate Fitch) 5. The Public Sphere and PR (Phil Ramsey) 6. Dialogue and Critical Public Relations (Magda Pieczka) 7. Critical Rhetoric and Public Relations (Oyvind Ihlen) 8. Sanitising or Reforming PR? Exploring the emergence of critical public relations (Kristin Demetrious) Part II: Orientations and Re-Orientations 9. Extending PR's Critical Conversations with Advertising and Marketing (Clea Bourne) 10. Public Relations, the Postcolonial Other and the Issue of Asylum Seekers (Jane Johnstone) 11. Critical Discourse Analysis: A search for meaning and power (Judy Motion and Shirley Leitch) 12. Changes to be Encouraged: Radical turns in PR theorisation and small-step evolutions in PR practice (Kevin Moloney and David McKie) 13. A Reflexive Perspective in Public Relations: On leaving traditional thinking and uncovering the taken-for-granted (Jesper Falkheimer and Mats Heide) 14. Double Deconstruction: Transparency, dialogue, and social media from a critical post-structuralist perspective (Oliver Raaz and Stefan Wehmeier) 15. "Critical Public Relations is so Critical!" Objections, counter-objections, and practical applications to critical-cultural public relations work (Jennifer Vardeman-Winter) 16. What is Critical About Critical Public Relations Theory? (Bob Heath and Jordi Xifra) Part III: Perspectives from Different Locations 17. A Post-Socialist/Communist Perspective: From foreign-imposed to home-grown transitional public relations (Ryszard Lawniczak) 18. Public Relations and Humanitarian Communication: From persuasion to the creation of a community of equals (Jairo Lugo-Ocando and Manuel Hernandez-Toro) 19. Science, Medicine and the Body: How public relations blurs lines across individual and public health (Katie Place and Jennifer Vardeman-Winter) 20. A Postcolonial Critique of Public Relations (Mohan Dutta) 21. Who's Afraid of the Big Bad Wolf? Critical public relations as a cure for media studies' fear of the dark (C. K. Weaver) 22. The Need for Critical Thinking in Country Promotion: Public diplomacy, nation branding and public relations (Alina Dolea) 23. Critical Race and Public Relations: The case of environmental racism and risk bearer agency (Damion Waymer and Bob Heath) 24. Critical Management Studies and the Management of Desire (Stephen Linstead) Part IV: Ways Forward 25. Deconstructing Japan's PR: Where is the Public? (Nancy Snow) 26. Socially Integrating PR and Operationalizing an Alternative Approach (Jim Macnamara) 27. Expanding Critical Space: Public intellectuals, public relations, and an "outsider" contribution (David McKie and Jordi Xifra) 28. Algorithmic Public Relations: Materiality, technology and power in a post-hegemonic world (Simon Collister) 29. Liberation Public Relations (Mark Sheehan and Jordi Xifra) 30. Being Social: Creating a critical commons with public relations practice (Paul Willis) 31. Pushing Boundaries: A critical cosmopolitan orientation (Anne Surma) 32. Public Relations and Sustainable Citizenship: Towards a goal of representing the unrepresented (Debashish Munshi and Priya Kurian)0
Özet:
"Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is much more recent. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book captures both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection offers a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology"
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005474 | 659.2 ROU 2016 | Arıyor... |