Başlık:
The Oxford handbook of the digital economy
Yazar:
Peitz, Martin, editor.
ISBN:
9780195397840
Fiziksel Tanımlama:
xii, 602 pages : illustrations ; 26 cm.
İçerik:
1. Internet Infrastructure / Shane Greenstein -- 2. Four Paths to Compatibility / Timothy Simcoe -- 3. Software Platforms / Andrei Hagiu -- 4. Home Videogame Platforms / Robin S. Lee -- 5. Digitization of Retail Payments / Sujit Chakravorti -- 6. Mobile Telephony / Tommaso Valletti -- 7. Two-Sided B to B Platforms / Bruno Jullien -- pt. II THE TRANSFORMATION OF SELLING -- 8. Online versus Offline Competition / Chad Syverson -- 9. Comparison Sites / Matthijs R. Wildenbeest -- 10. Price Discrimination in the Digital Economy / J. Miguel Villas-Boas -- 11. Bundling Information Goods / Jay Pil Choi -- 12. Internet Auctions / Abdolkarim Sadrieh -- 13. Reputation on the Internet / Luis Cabral -- 14. Advertising on the Internet / Simon P. Anderson -- pt. III USER-GENERATED CONTENT -- 15. Incentive-Centered Design for User-Contributed Content / Jeffrey K. MacKie-Mason -- 16. Social Networks on the Web / Sanjeev Goyal -- 17. Open Source Software / Justin P. Johnson -- pt. IV THREATS ARISING FROM DIGITIZATION AND THE INTERNET -- 18. Digital Piracy: Theory / Martin Peitz -- 19. Digital Piracy: Empirics / Joel Waldfogel -- 20. The Economics of Privacy / Alessandro Acquisti -- 21. Internet Security / Ross Anderson.
Özet:
The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0001589 | 384.33 OXF 2012 | Arıyor... |