Başlık:
Business marketing.
Yazar:
Bingham, Frank G.. author
ISBN:
9780072859119
9780071112529
Yazar Ek Girişi:
Basım Bilgisi:
3rd edition.
Fiziksel Tanımlama:
xv, 475 pages. : illustration. ; 26 cm.
İçerik:
Provides students with the practical foundation they need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers, as well as the developments and insights into this changing field, this book provides a practical introduction to this important marketing area.
Özet:
Part 1: The Business Marketing EnvironmentChapter 1: Introduction to the Business Marketing EnvironmentChapter 2: Ethical Considerations in Business to Business MarketingChapter 3: Professional Selling and Sales ManagementChapter 4: The Organizational Buying ProcessPart 2: Research Analysis and Strategic PlanningChapter 5: Marketing Research and Information SystemsChapter 6: Market Segmentation, Positioning, and Demand ProjectionChapter 7: New Product Development, Management, and StrategyChapter 8: Price Planning and StrategyPart 3: Communication and DeliveryChapter 9: Promotional StrategyChapter 10: Business Marketing Channel ParticipantsChapter 11: Supply Chain Management and LogisticsPart 4: International ApplicationsChapter 12: International Business Marketing
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006325 | 658.8 BIN 2005 | Arıyor... |