Başlık:
The rise of the new East : business strategies for success in a world of increasing complexity
Yazar:
Simpfendorfer, Ben.
ISBN:
9781137370051
Yazar Ek Girişi:
Fiziksel Tanımlama:
229 pages ; 25 cm
İçerik:
Acknowledgments ix Introduction 1 (6) 1 The Rise of the East's Middle Class: Selling to the Region's New Consumers 7 (22) 2 The End of "Made in China"?: Major Changes Ahead for Manufacturing 29 (22) 3 Tapping into the Muslim Market: Why a Halal Strategy Is Critical for Growth 51 (22) 4 Bollywood Stars and Indonesian Punk Rock: A Flourishing Local Entertainment Industry 73 (24) 5 China Goes Global, Again: A New Phase for Chinese Outbound Investment 97 (22) 6 Small Trucks and Big Planes: Transport and Logistics in the New East 119 (24) 7 The East's Uncertain Urban Future: Targeting the Region's Fast-growing Cities 143 (24) 8 A Water and Energy Nexus: The Need for Sustainable Growth 167 (22) 9 Conclusion 189 (26) Notes 215 (10) Index
Özet:
"Influential author and Financial Times columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no "East" and "West""--Provided by publisher.
Coğrafi Terim:
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0000628 | 330.95 SIM 2014 | Arıyor... |