Part I. Introduction -- 1. The common good: the enduring effort to re-center marketing / Patrick E. Murphy -- 2. A larger view of marketing: marketing's contributions to society / William L. Wilkie and Elizabeth S. Moore -- Part II. Societal aspects of marketing and consumption -- 3. Slouching toward Utopia: when marketing is society / John F. Sherry, Jr. -- 4. The case for clarity / Joel E. Urbany -- 5. How marketing serves the common good: a long-term consumer perspective / John F. Gaski and Michael J. Etzel -- 6. Social issues of marketing in the American economy / Y. Hugh Furuhashi and E. Jerome McCarthy -- Part III. Catholic social thought issues in marketing -- 7. Caritas in veritate: updating Catholic social teaching for responsible marketing strategy / Gene R. Laczniak, Thomas A. Klein, and Patrick E. Murphy -- 8. A commentary on Catholic social teaching and "wanting the right things" / Timothy J. Gilbride -- Part IV. Sustainability issues in marketing -- 9. Consumption in the un-commons: the economic case for reclaiming the commons as unique markets / F. Byron (Ron) Nahser -- 10. Marketing's contributions to a sustainable society / Jenny Mish and Alexandria Miller -- 11. Creative destruction and destructive creations: environmental ethics and planned obsolescence / Joseph P. Guiltinan -- Part V. Public policy issues in marketing -- 12. Should marketers be persuading our children?: a controversial question / Elizabeth S. Moore -- 13. Firearms and the common good: a meaningful discussion about solutions / Kevin D. Bradford -- 14. Notre Dame and the Federal Trade Commission / Patrick E. Murphy and William L. Wilkie -- Part VI. Ethical issues in marketing -- 15. From twins to strangers: considerations of paired kidney donation across gift and market economies / Tonya Williams Bradford -- 16. Ethics in selling: a case-oriented, stakeholder-focused approach / John A. Weber -- 17. Discerning ethical challenges for marketing in China / Georges Enderle and Qibin Niu -- Part VII. Conclusion -- 18. Can we get there from here?: charting the contours of the common good / John F. Sherry, Jr. -- 19. Afterword: a blast from the past / John J. Kennedy