0. Introduction I. Finding and Hiring the Next Steve Jobs 1. Make your workplace an advertisement for your company 2. Adopt flexible pongs 3. Advertise creatively 4. Hire for passion and intensity 5. Ignore credentials 6. Look for hobbies 7. Use employees as resources 8. Avoid the clones 9. Hire the obnoxious 10. Hire the crazy 11. Find the bullied 12. Look for the lurkers 13. Ask about books 14. Sail a boat 15. Hire under your nose 16. Comb through tweets 17. Visit creative communities 18. Beware of poseurs 19. Ask odd questions 20. Conduct deep interviews II. Keeping and Nurturing the Next Steve Jobs 21. Celebrate 22. Institute a degree of anarchy 23. Promote pranksterism 24. Skunk it up 25. Foster fairness 26. Isolate 27. Champion the bad ideas 28. Celebrate failure 29. Require risk 30. Reward turkeys 31. Mentor 32. Treat employees as adults 33. Create a creative chain 34. Create a creative space 35. Designate a demo day 36. Encourage ADHD 37. Preload 38. Learn to talk creative 39. Think toys 40. Neutralize the naysayers 41. Write down objections 42. Take creatives to creative places 43. Make something for the rich 44. Change every day, every hour 45. Throw the dice 46. Duck processes 47. Take a random walk through Wikipedia 48. Don’t count on accounting 49. Invent haphazard holidays 50. Mix it up 51. Go to sleep 52. Conclusion Acknowledgments About the Authors