Başlık:
The global economics of sport
Yazar:
Gratton, Chris, 1948-, editor.
ISBN:
9780415586184
9780415586191
9780203807248
Fiziksel Tanımlama:
vii, 128 pages : illustrations ; 24 cm.
İçerik:
List of figures viii List of tables ix 1 The historical and economic development of the sport market 1 (7) Introduction 1 (2) Pre-industrial sport and recreation (pre-1800) 3 (1) Early industrial Britain (1800--1850) 3 (2) The re-emergence of mass leisure (1850--1914) 5 (3) 2 The global sport market 8 (9) The development of the global sport market 8 (4) The economics of sport 12 (5) 3 Global sports organisations 17 (19) Introduction 17 (1) Emergence of national sports organisations 17 (2) GSOs 19 (2) Theoretical issues 21 (5) From non-profit to commercialisation 26 (2) The economics of GSOs today 28 (2) Case study of the IOC 30 (6) Revival of the Modern Olympics 30 (1) Role and organisational structure of the IOC 31 (1) The economic transformation of the Olympics and changing role of the IOC 32 (4) 4 Global sports events 36 (18) Introduction 36 (1) The economic benefits of hosting major sports events 36 (3) Legacy 39 (1) The economic importance of the summer Olympic Games 40 (2) Case study: legacy of Beijing 2008 42 (3) Infrastructure 43 (2) Knowledge, skill-development and education 45 (2) Image 47 (1) Emotion 48 (1) Networks 48 (1) Culture 49 (1) Elite sport legacy 50 (3) Conclusions 53 (1) 5 Global sport corporations 54 (16) Introduction 54 (1) Transnational corporations in a global competitive environment 55 (1) Growth, concentration and internationalisation of sport corporations 56 (2) Case studies in transnational sport corporations 58 (10) Nike 58 (5) Real Madrid FC 63 (2) ESPN 65 (3) Conclusions 68 (2) 6 Sport broadcasting 70 (22) Introduction 70 (1) Broadcast rights for sports properties 71 (3) Theoretical issues 74 (1) Broadcasting and the Olympics 75 (4) The Football World Cup 79 (2) Listed events 81 (2) The English Premier League 83 (7) Evidence of domestic appeal 83 (2) UK television deals 85 (1) International consumption 86 (4) Conclusions 90 (2) 7 Sport sponsorship 92 (16) Introduction 92 (1) The growth of sport sponsorship 93 (1) Reasons for sports sponsorship growth 94 (3) Areas of sport sponsorship 97 (1) FIFA and the Football World Cup 98 (2) IOC and the Olympic Games 100 (1) Why do corporations sponsor sport? 101 (2) Measuring the effectiveness of sponsorship 103 (3) Conclusions 106 (2) 8 Globalisation of the sport market: costs and benefits 108 (6) Introduction 108 (1) Negative economic consequences of the globalisation of sport 109 (3) International division of labour 109 (1) Migration of athletes 110 (1) Global sport--media nexus 111 (1) Conclusions 112 (2) Bibliography 114 (9) Index
Özet:
"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport"
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005419 | 796.0691 GLO 2012 | Arıyor... |