Başlık:
Commercial nationalism and tourism : selling the national story
Yazar:
White, Leanne, editor.
ISBN:
9781845415891
9781845415884
Fiziksel Tanımlama:
xvi, 299 pages : illustrations ; 24 cm.
Seri:
Aspects of tourism ; 77
İçerik:
Acknowledgements ix Contributors xi Introduction 1 Commercial Nationalism: Mapping the Landscape 3 Leanne White Part 1: National Narratives, Heritage and Tourism 2 Canada’s National Parks: Nationhood, Tourism and the Utility of Nature 25 Kathleen Rettie 3 Tourism and Nationalism in the Former Yugoslavia 40 Patrick Naef 4 Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States 53 Svitlana Iarmolenko, Deborah Kerstetter and Moji Shahvali 5 Travelling to the Past: Xi’an and the Tang Imperial City 64 Yujie Zhu and Yang Yang 6 A New Indian National Story 75 Maya Ranganathan 7 The Silk Road, Identities and Commercial Nationalisms 90 Alan Clarke Part 2: Tourism Branding and Promotion 8 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc. 105 C. Michael Hall 3422_FM.indd 5 12-09-2016 16:28:30 UNCORRECTED PROOFS 9 National Identity in Africa’s Tourism Industry 126 Kelly Phelan 10 Branding a Nation-state after Half a Century of Independence: The Case of Malta 138 Marie Avellino Stewart and George Cassar 11 Who Owns ‘Brand Estonia’? The Role of Residents and the Diaspora 149 Brent McKenzie 12 When the Incredible Got Lost in Controversies: Selling Tourism in India 163 Sagar Singh 13 From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion 176 Juan Sanín Part 3: Festivals, Events and National Identity 14 ‘Imagine Ben Hur in Formula One’: An Analysis of the National Gallop in Hungary 195 Tamara Rátz and Anna Irimiás 15 Examining Cherry Blossom Celebrations in Japan and Around the World 212 Michael Basil 16 Canadian Nationalism and the Memory of the First World War in France and Belgium 227 Jean Martin and Pascale Marcotte 17 ‘Daddy, Why do we Celebrate SG50?’ A Response to a Child Regarding Singapore’s Golden Jubilee 239 Aaron Tham 18 Covering ‘Captain America’ and (Re)Imagining the United States during the 2014 FIFA World Cup 251 Nicholas Wise and John Harris 19 Promoting Canada’s Cultural Mosaic: John Murray Gibbon and Folk Music Festivals 264
Özet:
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0000834 | 910.688 COM 2017 | Arıyor... |