Skip to:Content
|
Bottom
Pricing for profit : how to develop a powerful pricing strategy for your business için kapak resmi
Başlık:
Pricing for profit : how to develop a powerful pricing strategy for your business
Yazar:
Hill, Peter, 1964-
ISBN:
9780749476205
Yazar Ek Girişi:
Fiziksel Tanımlama:
xi, 261 pages : illustrations ; 24 cm.
Genel Not:
Includes index
İçerik:
Chapter - 00: Introduction; Chapter - 01: Pricing in context; Chapter - 02: Why is pricing so difficult?; Chapter - 03: The remarkable benefits of getting pricing right; Chapter - 04: How most businesses price and why these methods are wrong; Chapter - 05: Understanding value versus cost; Chapter - 06: Packaging for higher prices; Chapter - 07: Customers don't always want the cheapest; Chapter - 08: Exploding all of the myths about pricing; Chapter - 09: Using guarantees to get increased prices; Chapter - 10: Discounting; Chapter - 11: Presenting the price properly; Chapter - 12: Directional pricing; Chapter - 13: Dealing with the human factor; Chapter - 14: Getting financial clarity; Chapter - 15: Your action plan; Chapter - 16: The final word on pricing for profit.
Özet:
Price is the most significant factor affecting profitability. When the pressure is on to perform or grow, your instinct may be to discount and cut costs - but these are often the last things you should do. This guide shows you how, by getting your pricing structures right, you can make a huge difference to your bottom line. Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.
Holds:
Copies:

Mevcut:*

Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0001095 658.15 HIL 2013
Arıyor...

On Order

Go to:Top of Page