Başlık:
Media economics
Yazar:
Cunningham, Stuart, author.
ISBN:
9780230293229
Yazar Ek Girişi:
Fiziksel Tanımlama:
vii, 180 pages : illustrations ; 22 cm.
Seri:
Key concerns in media studies
Macmillan education
İçerik:
Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.
Özet:
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0001149 | 338.4730223 CUN 2015 | Arıyor... |