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Event marketing : how to successfully promote events, festivals, conventions, and expositions için kapak resmi
Başlık:
Event marketing : how to successfully promote events, festivals, conventions, and expositions
Yazar:
Hoyle, Leonard H. author
ISBN:
9780471401797
Yazar Ek Girişi:
Yayım Bilgisi:
New York : J. Wiley, c2002.
Fiziksel Tanımlama:
224 pages.. : tables, illustration ; 25 cm.
Seri:
The Wiley event management series

Wiley&Sons.
Seri Başlığı:
The Wiley event management series
İçerik:
Ch. 1. Introduction to Event Marketing -- Ch. 2. Event Promotion, Advertising, and Public Relations -- Ch. 3. Electronic Event Marketing Strategies -- Ch. 4. Funding the Event Marketing Program -- Ch. 5. Marketing Association Meetings, Conferences, Events, and Expositions -- Ch. 6. Marketing Corporate Meetings, Products, Services, and Events -- Ch. 7. Marketing Festivals, Fairs, and Other Special Events -- Ch. 8. Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.
Özet:
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
Tüzel Kişi Ek Girişi:
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0005008 659 HOY 2002
Arıyor...

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