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Marketing ROI : the path to campaign, customer, and corporate profitability için kapak resmi
Başlık:
Marketing ROI : the path to campaign, customer, and corporate profitability
Yazar:
Lenskold, James. author
ISBN:
9780071413633
Yazar Ek Girişi:
Fiziksel Tanımlama:
xiv, 268 pages. : illustration. ; 24 cm.
İçerik:
Understanding ROI principles -- Profit is the goal, ROI is the measure -- Getting the ROI basics -- Marketing ROI is different -- More measurable than ever -- Marketing ROI process -- Building the ROI formula -- Measuring return on investment -- Profit dynamics and key principles -- Applying marketing ROI. Adopting the marketing ROI process -- Managing corporate-level profitability -- Managing customer profitability -- Customer pathing"! strategies -- Managing campaign profitability -- The measurement process -- Strategic profit management -- The implementation process.
Özet:
Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006328 658.1554 LEN 2003
Arıyor...

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