Başlık:
Emerging market multinationals : managing operational challenges for sustained international growth
Yazar:
Cuervo-Cazurra, Alvaro, author.
ISBN:
9781107421523
9781107073142
Yazar Ek Girişi:
Fiziksel Tanımlama:
xviii, 221 pages : illustrations ; 24 cm
İçerik:
Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.
Özet:
"Emerging market multinationals (EMNCs) can become successful global players across a wide spectrum of industries, as demonstrated by companies such as the Brazilian airplane manufacturer Embraer, the Mexican bakery Bimbo, the Russian IT firm Kaspersky Labs, the Indian conglomerate Tata Group, the South African brewer SABMiller, and the Chinese computer manufacturer Lenovo. This has resulted in a plethora of publications that discuss how such companies can challenge established multinationals from advanced economies and the distinct sources of competitive advantage they develop to achieve this"--
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0009282 | 338.8891724 CUE 2016 | Arıyor... |