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Basic marketing management için kapak resmi
Başlık:
Basic marketing management
Yazar:
Dalrymple, Douglas J., author
ISBN:
9780471353928
Basım Bilgisi:
2nd edition.
Fiziksel Tanımlama:
xiii, 341 pages. : illustration. ; 24 cm.
İçerik:
The role of marketing in organizations and society; marketing strategy; customer analysis; marketing segmentation and product differentiation; competitive analysis and product positioning; product development and testing; brand management; services marketing; pricing; selecting distribution channels; personal selling and sales force management; direct marketing; designing advertising programmes; sales promotion and public relations; international marketing; marketing planning. Appendices: the case method; sample case: Cook, Inc; sample case write-up for Cook, Inc.
Özet:
This text focuses on all aspects of planning, coordinating and executing marketing strategy. It introduces core marketing management concepts for the Year 2000 business environment. Globalization is a running theme throughout the text.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006332 658.8 DAL 2000
Arıyor...

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