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Winning strategies for the new Latin markets için kapak resmi
Başlık:
Winning strategies for the new Latin markets
Yazar:
Robles, Fernando. author
ISBN:
9780130617163
Yazar Ek Girişi:
Fiziksel Tanımlama:
xxviii, 364 pages : table ; 24 cm.
Seri:
Financial Times Prentice Hall books
Seri Başlığı:
Financial Times Prentice Hall books
İçerik:
The new environment -- Latin Businessin the economy -- The latin consumer markets: convergence or fragmentation -- The Latin market competitive landscape -- Sector-specific strategies -- Building in the infrastructure network -- Reaching the new latin consumers -- Funding the latin market growth -- Improving health services and products -- Windows of opportunity and winning strategies for latin markets.
Özet:
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006351 330.98 ROB 2003
Arıyor...

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