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New perspectives in service research : five essays on implementing service-based strategies için kapak resmi
Başlık:
New perspectives in service research : five essays on implementing service-based strategies
Yazar:
Thiesbrummel, Christoph. author
ISBN:
9783832536930
Fiziksel Tanımlama:
xvi, 198 pages : figure, table ; 21 cm.
İçerik:
Synopsis -- Service transition : a viable option for manufacturing companies with deteorating financial performance -- Reseach on service innovations . a review of the state aet -- Differential effects of product and service innovations on the financial performance of industrial firms -- Heading for new shores: do service and hybrid innovations outperform product innovations in industrial companies -- Different recipes for success of business relations : a qualiative comparative analysis.
Özet:
Scholars and managers alike view service-based strategies as an effective instrument in establishing and sustaining competitive advantage. Particularly, in product-driven firms service-based strategies are associated with a variety of benefits such as increased differentiation of a firms? market offerings and generation of additional revenues as well as profits. However, service-based strategies do not lead to increased company performance per se. Instead, many firms find it difficult to reap the fruits of the service business and successfully exploit its full financial potential. Based on the concept of strategic fit, Christoph Thiesbrummel examines whether and under which conditions service-based strategies, such as service innovation, promote superior performance. The focus of the investigation is on product-driven firms, whose core market offering typically is a physical good. The author employs different methodologies (e.g., configuration analysis) in order to examine the financial outcomes of service-based strategies. The dissertation encompasses five research projects, four empirical studies and one conceptual study, which collectively show that the success of service-based strategies is contingent on contextual factors. Firms thus need to orchestra various company and market characteristics for turning service-based strategies into superior company performance.
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Kitap EKOBKN0007980 658.4012 THI 2014
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