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Behavioural economics and finance için kapak resmi
Başlık:
Behavioural economics and finance
Yazar:
Baddeley, Michelle, 1965- author
ISBN:
9780415614771

9780415614788

9780203104514
Fiziksel Tanımlama:
xvi, 305 pages : illustrations ; 23 cm.
İçerik:
Introduction -- Foundations: psychology -- Foundations: neuroscience and neuroeconomics -- Learning -- Socially and identity -- Heuristics and biases -- Prospects and regrets -- Personality, moods and emotions -- Time and plans -- Bad habits -- Financial instability -- Behavioural macroeconomics, happiness and wellbeing.
Özet:
Behavioural Economics and Finance introduces the reader to some of the key concepts and insights from this rich, inter-disciplinary approach to real-world decision-making. Standard models in economics and finance usually assume that people are rational, self-interested maximisers, effectively co-ordinated via the invisible hand of the price mechanism. Whilst these approaches produce tractable, simple models, they cannot fully capture the uncertainties and instabilities that affect everyday choices in today's complex world. Insights from the other social and behavioural sciences can help to fill the gap and behavioural economics is the subject which brings economics and finance together with psychology, neuroscience and sociology. Behavioural Economics and Finance introduces the reader to some of the key concepts and insights from this rich, inter-disciplinary approach to real-world decision-making.
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Kitap EKOBKN0001585 330.019 BAD 2013
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