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Global business : connecting theory to reality için kapak resmi
Başlık:
Global business : connecting theory to reality
Yazar:
Paik, Yongsun, 1956- author.
ISBN:
9781138222564

9781138223639

9781315404349

9781315404318
Yazar Ek Girişi:
Fiziksel Tanımlama:
xi, 398 pages : table ; 24 cm.
İçerik:
Globalization: current status and future prospect -- Trade: rhetoric and practice -- Foreign direct investment -- Economic environment -- Political and legal environment -- Social and cultural environment -- The foreign exchange market and the international monetary system -- Managing entry and exit decisions -- Managing people: global talent management -- Managing money: finance, accounting, and taxation -- Managing operations: R&D, production, and supply chain -- Managing customers: marketing and sales -- Managing sustainability: corporate social responsibility and business ethics.
Özet:
This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts. With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0007463 338.883 PAI 2017
Arıyor...

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