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Media economics için kapak resmi
Başlık:
Media economics
Yazar:
Cunningham, Stuart, author.
ISBN:
9780230293229
Yazar Ek Girişi:
Fiziksel Tanımlama:
vii, 180 pages : illustrations ; 22 cm.
Seri:
Key concerns in media studies

Macmillan education
İçerik:
Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions.
Özet:
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today
Yazar Ek Girişi:

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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0001149 338.4730223 CUN 2015
Arıyor...

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